In an unexpected twist of snack-inspired nostalgia, a Flamin’ Hot Cheeto resembling Charizard, the iconic fire-breathing Pokémon, has fetched a jaw-dropping $87,840 at auction. Affectionately dubbed “Cheetozard,” this crunchy collectible has captured the imaginations, and wallets, of fans worldwide.
A Snack Sensation
Discovered by 1st & Goal Collectibles between 2018 and 2022, the three-inch-long Cheeto gained viral fame on social media in late 2024. Its uncanny resemblance to Charizard, complete with distinguishable wings and tail, made it an instant internet sensation.
From Bag to Blockbuster Auction
Recognizing its unique appeal, the owners preserved “Cheetozard” in a clear display case, accompanied by a custom Pokémon card-inspired nameplate. Goldin Auctions, known for high-profile pop culture memorabilia, listed the Cheeto in their February 2025 Pop Culture Elite Auction. Starting at $250 on February 10, the bidding escalated rapidly, culminating in a winning bid of $72,000. With buyer’s premiums, the total reached an astonishing $87,840.
A Cheesy Investment?
While unconventional, this sale isn’t without precedent. In 2017, a Cheeto resembling the late gorilla Harambe reportedly sold for $99,900, though the buyer later retracted. Such instances highlight a niche market where snack foods morph into high-value collectibles, blurring the lines between pop culture and consumerism.
Social Media Reacts
The sale sparked a mix of amusement and disbelief online. The official Cheetos Twitter account chimed in with a playful “👀,” while fans debated the merits of such an extravagant purchase. Some jested about inspecting their snacks more closely, hoping to stumble upon their own crunchy windfall.
A Testament to Fandom
“Cheetozard” exemplifies the enduring passion of Pokémon enthusiasts and the lengths they’ll go to own a piece of their beloved franchise. Whether viewed as a whimsical investment or a testament to fandom, this Cheeto’s journey from snack bag to auction block is nothing short of extraordinary.
